Architecting the Future of Data & Marketing using GenAI

Seasoned cloud strategist with 19 years of experience helping Fortune 500 enterprises accelerate digital transformation through modern data and cloud architectures. Specializing in AdTech and MarTech platforms, I partner with executive stakeholders to define vision, roadmap, and architecture—while remaining deeply technical and hands-on. I build prototypes, demos, and reference implementations to prove value and accelerate adoption. Recognized as a thought leader, I enable scale by mentoring teams, authoring reusable reference architectures, and driving best practices across customers, partners and internal stakeholders.

VIDEOS

Introducing AWS Entity Resolution

Getting Started with AWS Entity Resolution integration with LiveRamp

Getting Started with AWS Entity Resolution integration with TransUnion

Getting Started with AWS Entity Resolution integration with Unified ID 2.0

BLOGS

How to create a unified view of your consumer

Build a Unified Patient Index Using AWS Entity Resolution

Create a 360-degree view of your consumers using AWS Entity Resolution and Amazon Neptune

How to build serverless entity resolution workflows on AWS

GUIDANCES

Guidance for Generating Rule Recommendations for Entity Resolution on AWS using GenAI

Guidance for Customizing Normalization Library for AWS Entity Resolution